Wednesday, December 18, 2013

SEO, or learning how to tag

This whole thing really is an adventure in learning how to work the internet. I really thought I understood how search and other stuff worked, but I definitely did not. I learned yesterday that the tags I use on Etsy should be phrases, not individual words! I'd been putting up all the individual words that I thought would make up the searches people would use to find our stuff. So my tags for the cute little Penguin Painting on Etsy yesterday read something like this:

kids room
But that's no good! People would need to just search for "painting" or "black" in order for any of Ross's work to show up. So now, I've been slowly working on updating the tags, and it actually helped already! Now, the tags look more like this:
greeting cards
paper goods
butterfly cards
blank cards
thank you cards
custom cards
monarch butterfly
A couple of the things I edited have already started getting some more action on Etsy. People are favoriting them, and following the shop, which is awesome! I'm also trying out the tag "Mother in law gift" becaue I feel like that might be one of the toughest gifts to figure out, and I think that the butterfly cards in particular would be good for moms in law! We'll fingers are crossed!

I'm thankful today for egg-nog, space heaters, mirepoix, colleagues who keep me sane in the midst of a ton of crazy, and my sister, who told me that it's ok to let things slide, just for a bit, every once in a while. And she's so right.

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